search query: @author Berthon, P. / total: 24
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1.
Ad bites: toward a theory of ironic advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 417-426
 2011 Pehlivan, E.
Berthon, P.
Pitt, L.
2.
Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms
Journal of Management Studies
2008 : DEC, VOL. 45:8, p. 1329-1353
 2008 Morgan, R.E.
Berthon, P.
3.
The three r's: rigour, relevance and rapprochement
Global focus: the EFMD business magazine
2008 : VOL. 2:1, p. 60-61
 2008 Berthon, P.
Galliers, B.
4.
Learning from giants: exploring, classifying and analyzing existing knowledge on market research
International Journal of Market Research
2007 : VOL.49:2,p. 257-274
 2007 Nairn, A.
Berthon, P.
Money, A
5.
Captivating company: dimensions of attractiveness in employer branding
International Journal of Advertising
2005 : VOL. 24:2, p.151-172
 2005 Berthon, P.
Ewing, M.
Hah, L.L.
6.
Innovation or customer orientation? An empirical investigation
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1065-1090
 2004 Berthon, P.
Hulbert, J.M.
Pitt, L.
7.
Marketing in Metamorphosis: Breaking Boundaries
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 31-40
 2003 Berthon, P.
Hulbert, J. M.
8.
Making meaning : Interpretive diversity and market learning - a model and propositions
Marketing Theory
2003 : JUN, VOL 3:2, p. 187-208
 2003 Krepapa, A.
Berthon, P.
9.
Creating the Customer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics
Journal of Business Ethics
2003 : JAN I, VOL. 42:1, p. 83-99
 2003 Nairn, A.
Berthon, P.
10.
Postmodernism and the web: meta themes and discourse
Technological forecasting and social change
2000 : NOV, VOL. 65:3, p. 265-280
 2000 Berthon, P.
Pitt, L.
Watson, R.
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