search query: @author Berthon, P.R. / total: 2
references: 1-2 / 2
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| title | year | author | ||
| 1. |
Marketing Theory
2003 : JUN, VOL 3:2, p. 235-265 |
2003 | Murgolo-Poore, M.E. Pitt, L.F. Berthon, P.R. |
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| 2. |
European Journal of Marketing
2000 : VOL. 34:11-12, p. 1338-1352 |
2000 | Caruana, A. Money, A.H. Berthon, P.R. |
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