search query: @author Bertrand, K. / total: 5
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1.
Customer targeted magazines proliferate at big companies
Business Marketing
1992 : APR, VOL. 77:4, p. 22-24,26,31-32,34,36-37,51-54
 1992 Bertrand, K.
2.
The power of personality. Apple, Sprint, Toshiba boost campaigns with big names
Business Marketing
1992 : AUG, VOL. 77:8, p. 24-26,28
 1992 Bertrand, K.
3.
The global spyglass: better late than never. USA marketers seek an edge with competitive intelligence
Business Marketing
1990 : SEP, VOL. 15D1 - 75:9, p. 52-53, 56
 1990 Bertrand, K.
4.
Market segmentation: harvesting the best
Business Marketing
1988 : VOL. 73:10, p. 41,44,46,50
 1988 Bertrand, K.
5.
New product success starts with 'homework'. Pre-launch research is crucial to creating winners (Neue Produkte)
Business Marketing
1988 : VOL. 73:8, p. 37-38,40,42,44,46,48
 1988 Bertrand, K.
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