search query: @author Bhargava, M. / total: 4
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1.
Brand-usage networks: a demand side approach to brand architecture
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 451-471
 2010 Serota, K. B.
Bhargava, M.
2.
Advertising productivity: developing an agenda for research
International Journal of Advertising
2001 : VOL. 20:4, p. 431-454
 2001 Kim, J.
Bhargava, M.
Ramaswam, S.
3.
Sales response to outdoor advertising
Journal of Advertising Research
1999 : JUL, VOL. 39:4, p. 7-18
 1999 Bhargava, M.
Donthu, N.
4.
Improving the effectiveness of outdoor advertising: lessons from a study of 282 campaigns
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 46-55
 1994 Bhargava, M.
Donthu, N.
Caron, R.
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