search query: @author Bhoovaraghavan, S. / total: 2
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1.
Resolving the process vs. product innovation dilemma: A consumer choice theoretic approach
Management Science
1996 : FEB, VOL. 42:2, p. 232-246
 1996 Bhoovaraghavan, S.
Vasudevan, A.
Chandran, R.
2.
An integrated approach to the development of channel strategy (Vetriebssystem)
Industrial Marketing Management
1994 : OCT, VOL. 23:4, p. 325-322
 1994 Kistener, L. J.
Benedetto, C. A. di
Bhoovaraghavan, S.
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