search query: @author Bigné-Alcaniz, E. / total: 1
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The role of self-definitional principles in consumer identification with a socially responsible company
Journal of Business Ethics
2009 : NOV I, VOL. 89:4, p. 547-564
 2009 Curras-Pérez, R.
Bigné-Alcaniz, E.
Alvarado-Herrera, A.
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