search query: @author Binet, L. / total: 2
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1.
Fifteen ways NOT to evaluate your communications
Admap
2006 : FEB, VOL. 41:2 (469), p. 32-34
 2006 Binet, L.
2.
How marketers can use celebrities to sell more effectively
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 201-214
 2005 Pringle, H.
Binet, L.
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