search query: @author Bitner, M. J. / total: 2
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1.
Relational benefits in services industries: The customer's perspective.
Journal of the Academy of Marketing Science
1998 : SPRING, VOL. 26: 2, p. 103-114
 1998 Gwinner, K. P.
Gremler, D. D.
Bitner, M. J.
2.
Servicescapes: the impact of physical surroundings on customers and employees
Journal of Marketing
1992 : APR, VOL. 56:2, p. 57-71
 1992 Bitner, M. J.
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