search query: @author Biyalogorsky, E. / total: 2
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1.
Clicks and mortar : The effect of on-line activities on off-line sales
Marketing Letters
2003 : VOL 14:1, p. 21-32
 2003 Biyalogorsky, E.
Naik, P.
2.
Customer Referral Management: Optimal Reward Programs
Marketing Science
2001 : VOL. 20:1, p. 82-95
 2001 Biyalogorsky, E.
Gerstner, E.
Libai, B.
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