search query: @author Blair, M. H. / total: 3
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1.
Examining "conventional wisdoms" about advertising effects with evidence from independent sources
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 37-59
 1996 Jones, J. P.
Blair, M. H.
2.
Examining "conventional wisdoms" about advertising effects with evidence from independent sources
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 37-59
 1996 Jones, J. P.
Blair, M. H.
3.
Advertising in a new competitive environment : persuading customers to buy.
Business Horizons
1987 : NOV-DEC, VOL. 30:6, p. 20-26
 1987 Blair, M. H.
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