search query: @author Blankson, C. / total: 4
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1.
Relationalism in marketing channels and marketing strategy
European Journal of Marketing
2011 : VOL 45:3, p. 311-333
 2011 Paswan, A. K.
Blankson, C.
Guzman, F.
2.
Congruence between positioning and brand advertising
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 79-94
 2007 Blankson, C.
Kalafatis, S.P.
3.
The development and validation of a scale measuring consumer / Customer-derived generic typology of positioning strategies
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 5-43
 2004 Blankson, C.
Kalafatis, S.P.
4.
An investigation into the effect of questionnaire identification numbers in consumer mail surveys.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 277-284
 1996 Kalafatis, S. P.
Blankson, C.
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