search query: @author Bloom, P. / total: 3
references: 1-3 / 3
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1.
The power relationships of brand managers
Marketing Letters
1994 : JUL, VOL. 5:3, p. 211-223
 1994 Starr, R. Jr.
Bloom, P.
2.
Avoiding misuse of new information technologies: legal and societal considerations
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 98-110
 1994 Bloom, P.
Milne, G.
Adler, R.
3.
Transmitting signals to consumers for competitive advantage
Business Horizons
1990 : JUL-AUG, VOL. 33:4, p. 58-66
 1990 Bloom, P.
Reve, T.
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