search query: @author Bode, B. / total: 2
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1.
Marketing Wende bei Mercedes-Benz: Der neue Volkswagen.
Absatzwirtschaft
1993 : JUL, p. 20-22
 1993 Bode, B.
2.
On the measurement of retail marketing mix effects in the presence of different economic regimes.
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 107-123
 1988 Bode, B.
Koerts, J.
Thurik, A. R.
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