search query: @author Boone, D. S. / total: 2
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1.
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion
Marketing Letters
2002 : VOL. 13:4, p. 317-334
 2002 Boone, D. S.
Roehm, M.
2.
The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Journal of Product Innovation Management
2001 : MAR, VOL. 18:2, p. 96-109
 2001 Boone, D. S.
Lemon, K. N.
Staelin, R.
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