search query: @author Boulding, W. / total: 5
references: 1-5 / 5
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1.
Sustainable pioneering advantage? Profit implications of market entry order
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 371-392
 2003 Boulding, W.
Christen, M.
2.
The quality double whammy
Marketing Science
1999 : VOL. 18:4, p. 463-484
 1999 Boulding, W.
Kalra, A.
Staelin, R.
3.
The price of safety
Journal of Consumer Research
1996 : JUN, VOL. 23:1, p. 12-25
 1996 Boulding, W.
Purohit, D.
4.
Understanding managers' strategic decision-making process
Marketing Letters
1994 : OCT, VOL. 5:4, p. 413-426
 1994 Boulding, W.
5.
Environment, market share, and market power.
Management Science
1990 : OCT, VOL. 36:10, p. 1160-1177
 1990 Boulding, W.
Staelin, R.
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