search query: @author Boush, D. M. / total: 2
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1.
Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection
Journal of Euromarketing
2001 : VOL. 11:2, p. 89-105
 2001 Boush, D. M.
Kahle, L.
2.
Brand Name Effects on Interproduct Similarity Judgments
Marketing Letters
1997 : OCT, Vol. 8:4, p. 419-427
 1997 Boush, D. M.
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