search query: @author Boustani, P. / total: 2
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1.
A preliminary investigation into pre- and post-purchase risk perception and reduction
European Journal of Marketing
1994 : VOL. 28:1, p. 56-71
 1994 Mitchell, V.
Boustani, P.
2.
Market development using new products and new customers: a role for perceived risk
European Journal of Marketing
1993 : VOL. 27:2, p. 17-32
 1993 Mitchell, V-W.
Boustani, P.
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