search query: @author Broderick, A.J. / total: 4
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1.
A neurocognitive approach to brand memory
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1295-1318
 2010 Ratnayake, N.
Broderick, A.J.
Mitchell, R.L.C.
2.
Exploration and its manifestations in the context of online shopping
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1256-1278
 2010 Demangeot, C.
Broderick, A.J.
3.
Editorial - Parameters of transformational marketing
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1161-1164
 2010 Broderick, A.J.
Kipnis, E.
4.
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 959-977
 2008 Garry, T.
Broderick, A.J.
Lahiffe, K.
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