search query: @author Brodie, R. J. / total: 6
references: 1-6 / 6
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1.
Equity in corporate co-branding: the case of Adidas and the All Blacks
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1080-1094
 2003 Motion, J.
Leitch, S.
Brodie, R. J.
2.
Hypotheses in Marketing Science: Literature Review and Publication Audit
Marketing Letters
2001 : VOL. 12:2, p. 171-188
 2001 Armstrong, J. S.
Brodie, R. J.
Parsons, A. G.
3.
Understanding Contemporary Marketing: Development of a Classification Scheme
Journal of Marketing Management
1997 : AUG, Vol. 13:6, p. 501-522
 1997 Coviello, N. E.
Brodie, R. J.
Munro, H. J.
4.
Consumer evaluations of brand extensions: further empirical results
International Journal of Research in Marketing
1993 : MAR, VOL. 10, p. 47-53
 1993 Sunde, L.
Brodie, R. J.
5.
Measuring channel sensitivities to new industrial service designs: managerial implications.
European Journal of Marketing
1989 : VOL. 23:4, p. 50-59
 1989 Sanderson, R. H.
Brodie, R. J.
Woodside, A. G.
6.
Testing acceptance of a new industrial service.
Industrial Marketing Management
1988 : FEB, VOL. 17:1, p. 65-71
 1988 Woodside, A. G.
Sanderson, R. H.
Brodie, R. J.
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