search query: @author Brodie, R.J. / total: 3
references: 1-3 / 3
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1.
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57
 2003 Durme, J. Van
Brodie, R.J.
Redmore, D.
2.
Understanding contemporary marketing: development of a classification scheme
Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 501-522
 1997 Coviello, N.E.
Brodie, R.J.
Munro, H.J.
3.
Understanding contemporary marketing: development of a classification scheme
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 501-522
 1997 Coviello, N.E.
Brodie, R.J.
Munro, H.J.
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