search query: @author Bronnenberg, B. / total: 2
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1.
Advertising versus pay-per-view in electronic media
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 13-30
 2003 Prasad, A.
Mahajan, V.
Bronnenberg, B.
2.
Asymmetric promotion effects and brand positioning
Marketing Science
1997 : VOL. 16:1, p. 379-394
 1997 Bronnenberg, B.
Wathieu, L.
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