search query: @author Bronnenberg, B. J. / total: 3
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1.
Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables
Marketing Science
2001 : SUMMER, VOL. 20:3, p. 284-299
 2001 Bronnenberg, B. J.
Mahajan, V.
2.
Exploring the Implications of the Internet for Consumer Marketing
Journal of the Academy of Marketing Science
1997 : Vol. 25:4, p. 329-346
 1997 Peterson, R. A.
Balasubramanian, S.
Bronnenberg, B. J.
3.
Asymmetric promotion effects and brand positioning
Marketing Science
1996 : VOL. 15:4, p. 379-394
 1996 Bronnenberg, B. J.
Wathieu, L.
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