search query: @author Bruzzone, D. E. / total: 2
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1.
Causes of irritation in advertising.
Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 47-57
 1985 Aaker, D. A.
Bruzzone, D. E.
2.
Viewer perceptions of prime-time television advertising.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 15-23
 1981 Aaker, D. E.
Bruzzone, D. E.
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