search query: @author Bucklin, R. E. / total: 3
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1.
Choice and the Internet: From Clickstream to Research Stream
Marketing Letters
2002 : VOL. 13:3, p. 245-258
 2002 Bucklin, R. E.
2.
The role of internal reference points in the category purchase decision.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 128-143
 1999 Bell, D. R.
Bucklin, R. E.
3.
Reference effects of price and promotion on brand choice behavior
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 299-310
 1989 Lattin, J. M.
Bucklin, R. E.
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