search query: @author Buil, I. / total: 2
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1.
How leadership and commitment influence bank employees' adoption of their bank's values
Journal of Business Ethics
2011 : JUL I, VOL. 101:3, p. 397-414
 2011 Wallace, E.
Chernatony, L. de
Buil, I.
2.
Brand extension strategies: perceived fit, brand type, and culture influences
European Journal of Marketing
2009 : VOL. 43:11/12, p.1300-1324
 2009 Buil, I.
Chernatory, L. de
Hem, L.E.
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