search query: @author Bunn, M.D. / total: 2
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1.
An empirical model of professional buyers' search effort
Journal of Business-to-Business Marketing
2001 : VOL. 8:4, p. 55-81
 2001 Bunn, M.D.
Butaney, G.T.
Hoffman, N.P.
2.
Taxonomy of buying decision approaches (Einkaufsentscheidung; Sales Management; Absatzstrategie)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 38-56
 1993 Bunn, M.D.
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