search query: @author Burdick, R. K. / total: 2
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1.
Purchasing agents' perceptions of industrial buying center influence : a situational approach.
Journal of Marketing
1984 : FALL, VOL. 48:4, p. 75-83
 1984 Jackson, D. W.
Keith, J. E.
Burdick, R. K.
2.
Statement of hypotheses in the analysis of variance.
Journal of Marketing Research
1983 : AUG, VOL: 20:3, p. 320-324
 1983 Burdick, R. K.
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