search query: @author Burnett, J. J. / total: 4
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1.
An assessment of channel behaviour in an alternative structural arrangement : the international joint venture.
International Marketing Review
1989 : VOL. 6:3, p. 7-21
 1989 Habib, G. M.
Burnett, J. J.
2.
The macromarketing / micromarketing dichotomy : a taxonomical model.
Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 11-26
 1982 Hunt, S. D.
Burnett, J. J.
3.
Psychographic and demographic characteristics of blood donors.
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 62-66
 1981 Burnett, J. J.
4.
Fear appeal effects in the field: a segmentation approach.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 181-190
 1979 Burnett, J. J.
Oliver, R. L.
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