search query: @author Caballero, M. J. / total: 2
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1.
Using physical attractiveness as an advertising tool.
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 16-22
 1989 Caballero, M. J.
Lumpkin, J. R
Madden, C. S.
2.
Selected effects of salesperson sex and attractiveness in direct mail advertisements.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 94-100
 1984 Caballero, M. J.
Pride, W. M.
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