search query: @author Callingham, M. / total: 5
references: 1-5 / 5
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1.
We know what they think, but do we know what they do?
International Journal of Market Research
2002 : VOL. 44:3, p. 299-336
 2002 Callingham, M.
Bakert, T.
2.
An innovative unified brand and market measurement system for strategic investment decisions
International Journal of Market Research
2001 : VOL. 43:3, p. 291-320
 2001 Callingham, M.
Baker, T.
3.
Quality comes to the market research world. Just in time, or just too late?
Journal of the Market Research Society
1994 : OCT, VOL. 36:4, p. 269-293
 1994 Callingham, M.
Smith, G.
4.
The role of qualitative notions in company decision making
Journal of the Market Research Society
1991 : JAN, VOL. 33:1, p. 45-49
 1991 Callingham, M.
5.
The psychology of product testing and its relationship to objective scientific measures.
Journal of the Market Research Society
1988 : JUL, VOL. 30:3, p. 247-266
 1988 Callingham, M.
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