search query: @author Callow, M. / total: 3
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1.
Sociocultural meanings in visually standardized print ads
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1113-1129
 2004 Callow, M.
Schiffman, L.G.
2.
Content analysis in cross-cultural advertising research: insightful or superficial?
International Journal of Advertising
2004 : VOL. 23:4, p. 507-521
 2004 Lerman, D.
Callow, M.
3.
Implicit meaning in visual print advertisements: a cross-cultural examination of the contextual communication effect
International Journal of Advertising
2002 : VOL. 21:2, p. 259-277
 2002 Callow, M.
Schiffman, L.
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