search query: @author Carbonell, P. / total: 2
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1.
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 145-154
 2011 Rodriguez-Pinto, J.
Carbonell, P.
Rodriguez-Escudero, A.I.
2.
The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 1-12
 2006 Carbonell, P.
Rodriguez, A.I.
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