search query: @author Carlson, J.P. / total: 2
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1.
Using invoice price information to frame advertised offers
Journal of Business Research
2003 : MAY, VOL. 56:5, p. 355-366
 2003 Bearden, W.O.
Carlson, J.P.
Hardesty, D.M.
2.
Brand familiarity and invoice price effects on consumer evaluations: The moderating role of skepticism toward advertising
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 1-15
 2002 Hardesty, D.M.
Carlson, J.P.
Bearden, W.O.
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