search query: @author Caroll, J. D. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
Optimizing the allocation of a fixed resource: a simple model and its experimental test.
Journal of Marketing
1979 : JAN, VOL. 43:1, p. 51-75
 1979 Caroll, J. D.
Green, P. E.
DeSarbo, W. S.
2.
A new measure of predictor variable importance in multiple regression.
Journal of Marketing Research
1978 : 3 AUG VOL.15 p.356-360
 1978 Green, P. E.
Caroll, J. D.
Sarbo, W. S. de
« previous page | next page »
SCIMA