search query: @author Celuch, K. / total: 4
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1.
SME Internet use and strategic flexibility: the moderating effect of IT market orientation
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 131-145
 2010 Celuch, K.
Murphy, G.
2.
The influence of organizational market orientation on individual-level market-oriented cognitions
Psychology and Marketing
2000 : NOV, VOL. 17:11, p. 935-954
 2000 Celuch, K.
Kasouf, C.
Strieter, J.
3.
Interfirm relationships in the supply chain: the small supplier's view
Industrial Marketing Management
1997 : NOV, VOL. 26:6, p. 475-486
 1997 Kasouf, C.
Celuch, K.
4.
Cognitive and affective components of A ad in a low motivation processing set
Psychology & Marketing
1995 : MAR, VOL. 12:2, p. 123-134
 1995 Celuch, K.
Slama, M.
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