search query: @author Cervellon, M-C. / total: 1
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Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
International Journal of Research in Marketing
2003 : SEP, VOL. 20:3, p. 259-272
 2003 Dube, L.
Cervellon, M-C.
Jingyuan, H.
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