search query: @author Chaiken, S. / total: 3
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1.
A heuristic-systematic processing analysis of the effectiveness of product warning labels
Psychology & Marketing
1998 : OCT, VOL. 15:7, p. 621-642
 1998 Zuckerman, A.
Chaiken, S.
2.
Percentage discounts, initial price, and bargain hunting: a heuristic-systematic approach to price search behavior
Journal of Applied Psychology
1995 : OCT, VOL. 80:5, p. 580-586
 1995 Darke, P.
Freedman, J.
Chaiken, S.
3.
Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 52-62
 1991 Ratneshwar, S.
Chaiken, S.
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