search query: @author Chang, C-T. / total: 2
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1.
The 'I' of the beholder - How gender differences and self-referencing influence charity advertising
International Journal of Advertising
2011 : VOL. 30:3, p. 447-478
 2011 Chang, C-T.
Lee, Y-K.
2.
Guilt appeals in cause-related marketing: the subversive roles of product type and donation magnitude
International Journal of Advertising
2011 : VOL. 30:4, p. 587-616
 2011 Chang, C-T.
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