search query: @author Chematony, L. de / total: 2
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1.
Corporate branding and corporate brand performance
European Journal of Marketing
2001 : VOL. 35:3-4, p. 441-456
 2001 Harris, F.
Chematony, L. de
2.
Corporate marketing and service brands: moving beyond the fast-moving consumer goods model
European Journal of Marketing
2001 : VOL. 35:3-4, p. 335-352
 2001 McDonald, M. H. B.
Chematony, L. de
Harris, F.
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