search query: @author Chen, I-T. / total: 2
references: 1-2 / 2
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1.
The essence of consumption attitude in high involvement purchase process
Journal of international marketing and marketing research
2010 : FEB, VOL. 35:1, p. 23-37
 2010 Wu, C.
Chen, I-T.
2.
The effect of utilitarian/hedonic consumption attitude on in-store high involvement purchase process
Journal of international marketing and marketing research
2009 : JUN, VOL. 34:2, p. 63-84
 2009 Wu, C-C.
Chen, I-T.
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