search query: @author Chen, J-H. / total: 2
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1.
The relationship model of Internet advertising effect
Journal of international marketing and marketing research
2011 : JAN, VOL. 36:1, p. 3-23
 2011 Wu, S-I.
Chen, J-H.
Liu, P-L.
2.
Influential factors and relational structure of Internet banner advertising in the tourism industry
Tourism Management
2008 : APR, VOL. 29:2, p. 221-236
 2008 Wu, S-I.
Wei, P-L.
Chen, J-H.
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