search query: @author Cherian, J. / total: 2
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1.
Role of product entry and exit on the attraction effect
Marketing Letters
1995 : JAN, VOL. 6:1, p. 45-52
 1995 Sivakumar, K.
Cherian, J.
2.
The influence of prototype values on the validity of studies using time estimates
Journal of the Market Research Society
1994 : APR, VOL. 36:2, p. 145-148
 1994 Hornik, J.
Cherian, J.
Zakay, D.
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