search query: @author Clancy, K. / total: 3
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1.
From 'myopic maximisation' to 'panoramic optimisation'. New directions in financial services marketing and marketing research in the 1990s (Banken)
Marketing and Research Today
1990 : AUG, VOL. 23F2 - 18:3, p. 127-142
 1990 Clancy, K.
Krieg, P.
2.
The Coming Revolution in Advertising: The developments which will separate winners from losers
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.47-52
 1990 Clancy, K.
3.
From 'myopic maximisation' to 'panoramic optimisation': new directions in financial services marketing and marketing research in the 1990s.
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 127-142
 1990 Clancy, K.
Krieg, P.
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