search query: @author Colgate, M. / total: 4
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1.
Customers' responses to retail brand extensions
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 393-419
 2005 Alexander, N.
Colgate, M.
2.
Benefits and Barriers of Product Augmentation: Retailers and Financial Services
Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 105-124
 2002 Colgate, M.
Alexander, N.
3.
Implementing a customer relationship strategy: the asymmetric impact of poor versus excellent execution
Journal of the Academy of Marketing Science
2000 : SUMMER, VOL. 28:3, p. 375-387
 2000 Colgate, M.
Danaher, P.
4.
Retail financial services: transaction to relationship marketing
European Journal of Marketing
2000 : VOL. 34:8, 938-953
 2000 Alexander, N.
Colgate, M.
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