search query: @author Cook, W.A. / total: 3
references: 1-3 / 3
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1.
How the pursuit of ROMI is changing marketing management
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 244-254
 2004 Cook, W.A.
Talluri, V.S.
2.
Plenty amidst scarcity
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 36-38
 1990 Cook, W.A.
3.
On values and the valued
Journal of Advertising Research
1988 : FEB-MAR, VOL. 28:1, p.7-8
 1988 Cook, W.A.
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