search query: @author Cooper, L.G. / total: 3
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1.
Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market
International Journal of Research in Marketing
2005 : JUN, VOL 22:2, p. 159-182
 2005 Rhim, H.
Cooper, L.G.
2.
Turning datamining into a management science tool: new algorithms and empirical results
Management Science
2000 : FEB, VOL. 46:2, p. 249-264
 2000 Cooper, L.G.
Giuffrida, G.
3.
The Discounting of Discounts and Promotion Thresholds
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 401-411
 1992 Gupta, S.
Cooper, L.G.
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