search query: @author Corstjens, M. / total: 13
references: 1-10 / 13
« previous page | next page »
 titleyearauthor
1.
The power of inertia: Conservatism in marketing resource allocation
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 356-372
 2011 Corstjens, M.
Umblijs, A.
Wang, C.
2.
New-product success in the pharmaceutical industry: how many bites at the cherry?
Economics of innovation and new technology
2005 : JUN, VOL. 14:4, p. 319-331
 2005 Corstjens, M.
Demeire, E.
Horowitz, I.
3.
Optimal marketing
Harvard Business Review
2003 : OCT, VOL. 81:10, p. 114-121
 2003 Corstjens, M.
Merrihue, J.
4.
Batalla por el espacio en la mente del consumidor.
Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR , 19,p.32-35
 1997 Corstjens, J.
Corstjens, M.
5.
Retail Competition in the Fast-Moving Consumer Goods Industry: The Case of France and the UK
European Management Journal
1995 : VOL. 13:4, p. 363-373
 1995 Corstjens, J.
Corstjens, M.
Lal, R.
6.
Estimation uncertainty and optimal advertising decisions.
Management Science
1989 : JAN, VOL. 35:1, p. 42-50
 1989 Aykac, A.
Corstjens, M.
Gautschi, D.
7.
The application of geometric programming to marketing problems.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 137-144
 1985 Corstjens, M.
Doyle, P.
8.
Is there a Kink in your advertising? An empirical investigation of advertising response asymmetry.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 27-35
 1984 Aykac, A.
Corstjens, M.
Gautschi, D.
9.
A dynamic model for strategically allocating retail space.
Journal of the Operational Research Society
1983 : OCT, VOL. 34:10, p. 943-951
 1983 Corstjens, M.
Doyle, P.
10.
Optimal growth strategies for service organizations.
Journal of Business
1983 : JUL, VOL. 56:3, p. 389-405
 1983 Doyle, P.
Corstjens, M.
« previous page | next page »
SCIMA