search query: @author Coulter, K. / total: 2
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1.
Development of a media selection model using the analytic network process
International Journal of Advertising
2005 : 24:2, p. 193-215
 2005 Coulter, K.
Sarkis, J.
2.
Influence of viewing context on the determinants of attitude toward the ad and the brand
Journal of Business Research
1999 : MAY, VOL. 45:1, p. 47-58
 1999 Coulter, K.
Punj, G.
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