search query: @author Coulter, R. / total: 3
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1.
Examining Polish market mavens and their attitudes toward advertising
Journal of East-West Business
2002 : VOL. 8:1, p. 77-89
 2002 Chelminski, P.
Coulter, R.
2.
Guilt appeals in advertising: what are their effects?
Journal of Applied Psychology
1995 : DEC, VOL. 80:6, p. 697-705
 1995 Coulter, R.
Pinto, M.
3.
Seeing the voice of the consumer: metaphor-based advertising research
Journal of Advertising Research
1995 : JUL/AUG, VOL. 35:4, p. 35-51
 1995 Zaltman, G.
Coulter, R.
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