search query: @author Cousins, L. / total: 2
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1.
Marketing plans or marketing planning.
Business Strategy Review
1991 : SUMMER, VOL. 2:2, p. 35-54
 1991 Cousins, L.
2.
Marketing planning in the public and non-profit sectors.
European Journal of Marketing
1990 : VOL. 24:7, p. 15-30
 1990 Cousins, L.
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